🎥 Watch This First

https://www.loom.com/share/75ebd51854614b2badb509c541f90bde?sid=0f508a74-89f7-4cbe-9971-aa2ff2e37f5a

Table of Contents

📕 Introduction

Most brands fail with ads because their creative sucks. This tool fixes that.

Think of it like a menu of high-performing static ad frameworks we use inside Ad Oven to help brands scale fast.

This is not a complete encyclopedia of every ad format in existence—but it is a powerful collection of the static ad frameworks we’ve seen work again and again for Ad Oven clients across industries.

Most of the ads we create fall into at least one of these framework categories. Some combine multiple frameworks. Some remix them. Inside, you'll find clear examples, strategic breakdowns, and execution tips for each.

Every framework title links to a curated swipe file so you can see the format in action.

Use this as both a launchpad for creative ideation and a strategic lens to help you understand why certain static ads work—and when to use them in your own campaigns.

Let this book be your creative compass as you scale ad performance with smarter, faster static creative.

⭐️ Creative Commandments

These are the creative commandments you’ll want to follow when making static image ads

1. Assume no one knows or cares about your brand

Design for cold audiences first; they'll work for warm ones too (not vice versa)

2. Consistency is king