This system is designed to help you take any static image ad creative and recreate it for your brand with the help of AI.

Table of Contents

Step 1: Your Brand and Product

https://www.loom.com/share/cbadb71d4fb6449fae3216c5c3852871?sid=43a864d1-5c9d-4d6d-bb0c-a07ce7189a33

First, copy the Brand Brief and Product Brief Templates into a google doc and fill out the information for your brand. You will only need to do this once for your brand, and once for each product you are advertising. Take a look at the example briefs for inspiration on how to fill out your own brief. Remember, the better inputs we give to AI, the better the outputs will be!

Brand Brief TEMPLATE

Brand Brief EXAMPLE

Product Brief TEMPLATE

Product Brief EXAMPLE

Step 2: Setting Up Your AI Project

https://www.loom.com/share/58333d3234924f02b065a93a0b3d63d1?sid=b95c4fff-b374-4108-8645-6c525a260615

I’ll be using ChatGPT for this example since it’s a widely used tool and gives us an easy option for image generation. Claude is also a useful option especially for copywriting.

  1. Open ChatGPT and create a new project in the left-hand menu. Give the project a name like “AI Copycat Workflow”
  2. Upload your Brand Brief and Product Brief into the project files as PDFs
  3. In “Instructions” paste the following 👇

Project Instructions (Copy and Paste)

Step 3: How To Prompt

https://www.loom.com/share/117d1c3823974c45997fdb6c5b166306?sid=2834d691-f73b-4e40-a910-083976bac33d

Initial Prompt